Google AdSense is the number one online PPC advertising program and has been for several years. However, it requires a huge amount of effort and time on the part of an internet marketer, website owner, or company owner in order to succeed at it. This article offers an inside look at succeeding at Google AdSense management, specifically for those new to the program. How to Succeeding With Google AdSense There are two major components to successful google ads management, cost per conversion and minimum payment per click. The first thing to realize about cost per conversion advertising is that it is most effectively used on search results pages. If your content is well edited and optimized, then you will likely achieve excellent results from this type of search engine optimization strategy. Google AdSense management tips for search engine optimization have changed over the years, but many of them remain unchanged. The minimum payment per click, however, has changed drastically over the years and it is worth your while to keep up with changes and the latest recommendations to succeed with this type of advertising. Another component of successful Google AdSense management is traffic and conversion. This is a term loosely applied to summarize the process of getting visitors to click on your ads and complete the action necessary to earn you money. As an internet marketer, it is critical to realize that if a visitor is not compelled to make a purchase immediately, he or she will not do so - period. That is why pay per click advertising requires a tremendous amount of time and focus in order to yield the desired results. On the other hand, we see much less emphasis on conversion when it comes to pay per click because many marketers mistakenly believe that having the highest conversion rates will translate into more sales. However, the truth is that higher conversions mean lower overall earnings.